Marketing

1. The Objective of the Training

This specialty aims to respond to a need expressed by businesses: train commercial staff, well-equipped and knowledgeable in marketing logic, sensitized to the changing needs of consumers, and oriented toward sales development in a competitive environment.

2. The Powers Sought

General Skills

• Understanding of the international economy;
• Mastery of foreign languages and cross-cultural communication;
• Ability to negotiate;
• Understanding of the professional environment;
• Ability to work under pressure;
• Adaptability.

Specific Skills

• Understand strategic marketing logic;
• Understand challenges faced by businesses in a competitive environment;
• Understand determinants of commercial success for the company;
• Sell in an affordable and cost-effective manner;
• Lead a sales team toward achieving objectives;
• Animate a point of sale;
• Conduct benchmarking to increase sales.

3. Outlets

• Sales facilitator;
• Customer service attaché;
• Sales representative;
• Sales manager/responsible for sales.